Friday Repost: A Market Deal

What is in a name? That which we call a rose by any other name would smell as sweet.

Everyone quotes this line at face value. The irony is that in Shakespeare, it’s a practice in spitting in the wind. Capulet is a name that does matter, at least in Verona town. In modern terms, we know that the placebo group will insist that the flower not called a rose doesn’t smell as sweet.

Which is why we always do make a fuss about what things are called. Cows and steaks and such not being considered good references for our young men and women.

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